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Elements and Performance Criteria

Required Skills

Required skills

communication skills to

discuss and negotiate issues with arts professionals in a mutually beneficial way

relate to people from diverse backgrounds and people with diverse abilities

work collaboratively with others to establish rapport and build relationships with arts professionals

initiative and enterprise skills to view issues from the perspective of others and to anticipate reactions accordingly

planning and organising skills to

gather information required for interaction with arts professionals in a logical way

organise interactions with others in a timely fashion

selfmanagement skills to develop and manage own professional relationships

Required knowledge

different roles of arts professionals and how they relate to a range of arts organisations

different contexts in which arts professionals operate

typical communication requirements between arts organisations and arts professionals

principles and techniques for effective communication and networking

sources of information about arts organisations and arts professionals

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

develop and engage in informed and appropriate arts industry communication for arts industry projects

apply effective interpersonal and communication skills

apply knowledge of types of professional communications required in the arts industry

Context of and specific resources for assessment

Assessment must ensure

access to information relating to arts organisations and arts professionals

interaction with others to reflect the communication aspects of the unit

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of approaches taken by the candidate for specific projects

oral or written questioning to assess knowledge of a specific arts context

review of reports prepared by the candidate about communication approach taken for a specific project

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBCRTA Collaborate in a creative process

BSBCRT402A Collaborate in a creative process.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant personnel may include:	CEOs clients colleagues industry practitioners managers personnel associated with: funding bodies government departments or agencies local councils media outlets other arts organisations sponsors.
Arts professionals may be associated with:	collectives and cooperatives community-based and Indigenous organisations festivals galleries government departments museums not-for-profit and/or government-funded arts organisations performance spaces studio and media-based practices theatres.
Information may relate to:	audience demographics competitions conceptual vision of the organisation and its impact on service provision context of the arts organisation events, such as lectures and talks funding applications and allocations loaning or borrowing of work marketing strategies organisational and administrative practices publications record and document requirements, such as: consignment notes financial statements space usage specific arts professionals: historical contexts their practices techniques, methods and practices timetabling and schedules.
Interactions may be written or verbal, formal or informal, and may include:	appointments meetings visits to: museums galleries theatres studios institutions rescheduling or moving to a more convenient space.
Outcomes may relate to:	arrangements for acquisition of work and associated documentation contracts decision not to proceed decision to proceed at a later date decision to proceed with that arts professional’s work financial accountability financial arrangements and payments identification of other arts professionals to approach identification of other networking opportunities invitation to meet again at a future time, when closer match between arts professional and arts organisation may be possible marketing promotion public relations referral of arts professional elsewhere.
Verbal communication processes may include:	articulation clarity of speech feedback language listening skills open questions questioning skills voice modulation voice projection.
Non-verbal communication processes may include:	active listening body language, including body orientation and gestures, and posture clothing colour distance facial expression grooming music sound touching voice.
Barriers to effective communication may include:	acting on false assumptions and stereotypes cultural differences not being addressed educational differences not being addressed failure to prominently display contact details in all communications provided to the client inappropriate word choice ineffective non-verbal communication lack of 'contact us' forms or pages on websites lack of distribution of reply paid cards or envelopes in mail-outs lack of voice modulation and articulation limited opening hours of call centres or offices not listening actively organisational factors physical, personal, gender and age differences not being addressed.
Ways to establish relationships may involve:	approaching selected arts professionals organising interviews, meetings or other gatherings responding to unsolicited approaches telephone, newsletters and the internet attending networking events.
Opportunities may include:	attendance at industry events meetings regular face-to-face or other communication seminars.